Social media platforms have become an invaluable way for brands to spread brand recognition, increase engagement and generate leads – not only can photos and videos be uploaded here but they are increasingly utilized for customer service purposes as well.
Since October 2017, major social media platforms have seen numerous updates and additions. LinkedIn launched the LinkedIn Podcast Academy; Twitter made efforts to make their ads unskippable; Instagram launched their Direct feature; while YouTube now allows select users to test experimental generative AI tools, and Meta initiated initiatives requiring political ads that use AI label their usage accordingly.
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LinkedIn Podcast Academy is designed to educate marketers and maximize their investment on LinkedIn advertising campaigns and strategies. Comprising eight videos each two minutes long, each video offers useful strategies that marketers can implement into their next campaign.
Twitter recently made several significant updates to how their algorithm recommendations are displayed on their platform, providing marketers with great hope! Their recommendation algorithm has now been released on GitHub for greater transparency about its inner workings.
Instagram recently implemented a highly sought-after feature for brands: adding up to five links directly in the profile bio! This allows companies to drive more traffic back to their website, e-commerce shop or other hubs. Furthermore, Reel features have also been improved so brands can leverage trends more effectively, increase engagement levels and craft appealing content.
The “girl” internet is taking over, thanks to memes like hot girl summer, hot girl walks and the iconic girls dinner. This New York Times article explores why this trend exists as well as how it might shape future gender interactions online.
Facebook announced higher earnings this week, thanks to growing ad sales and lower expenses. Meanwhile, mixed martial arts enthusiast Mark Zuckerberg tore his anterior cruciate ligament (ACL) during a sparring session at his gym and has been resting.
Snapchat continues to invest in AR technology by adding an overlay mode for their camera that enables users to interact with virtual environments, viewing 3D objects and text, while voice and video messaging is possible – similar to Apple’s iPad feature available since some time now. It should become more widely available within weeks.
